The brand sent free products to 50 micro influencers (10k–50k followers).
Each influencer posted:
1. First impression videos
2. Taste reviews
3. Short-form TikTok content
Customers were encouraged to post videos using the hashtag:
#MyChocolateMoment
The best entries were featured on the brand’s social media.
The best-performing user videos were converted into paid ads.
These ads felt more authentic than traditional product ads.
We actively replied to comments and encouraged discussions under ads to increase social proof.
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