Instead of traditional ads, the company created:
Educational short videos
Product demo reels
“Marketing cheat codes” content
Videos were distributed across:
TikTok
Instagram Reels
YouTube Shorts
Instead of sending traffic directly to the website, users were moved into:
Telegram community
Email list
Where they received weekly tips and product demos.
Users were then directed to:
Free trials
Personalized product demos
Retargeting ads
