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Scaling Black Friday Revenue with a Full-Funnel Strategy

D2C Beauty Brand

$50,000 Black Friday spend

Meta Ads, Google Ads, Email Marketing

The brand previously relied on one-day promotions. Rising ad costs and intense competition reduced profitability during seasonal campaigns.

Results
  • Conversion rate increased from 3.2% to 6.1%
  • Average Order Value increased 35%
  • Email drove 28% of total revenue
  • Overall campaign achieved 5.4X ROAS

    • Early Demand Generation

    Instead of launching promotions only on Black Friday, we created a 30-day campaign calendar.
    Phase 1 – Warm-up Lead magnets
    Giveaway campaigns
    Email list building
    Phase 2 – Offer Testing Multiple offers were tested including:
    Flat 25% discount
    Buy 2 Get 1 Free
    Tiered discounts

    VIP Early Access

    VIP customers received early access promotions via:
    1. Email
    2. SMS
    3. WhatsApp campaigns

    Conversion Optimization

    Website improvements included:
    1. Countdown timers
    2. Social proof reviews
    3. Bundles and upsells
    4. Mobile speed improvements

    Retargeting Campaigns

    Users who visited the website but didn’t purchase were retargeted with:
    1. Testimonials
    2. Limited-time offers
    3. Bundle deals