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Scaling a SaaS CRM Platform

Cloud-based CRM platform for small businesses.

SaaS – CRM Software.

Increase trial sign-ups and convert users into paying customers.

Platforms Used
1. Google Ads
2. LinkedIn Ads
3. Meta Ads

Challenges

  • Low brand awareness
  • High cost per lead in B2B marketing
  • Low conversion from trial to paid subscription

    • Results

  • Monthly Ad Spend: $60,000
  • Monthly Sign-ups: 3,500
  • Cost Per Lead: $17
  • Trial-to-paid Conversion Rate: 12%

    • Lead Generation Campaigns

    Lead generation campaigns were built to capture trial sign-ups.

    Educational Content Ads

    Video ads explained:
    software benefits
    productivity improvements
    business growth opportunities

    Retargeting Funnel

    Retargeting campaigns targeted:
    website visitors
    trial users who did not convert