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SaaS Marketing Automation Platform

Marketing automation tool for small businesses.

SaaS – Marketing Software.

Increase free trial registrations and improve product adoption.

Platforms Used:
1. Google Ads
2. LinkedIn Ads
3. Email Marketing

Challenges

  • Competitive SaaS market
  • Complex product requiring education
  • Long sales cycle

    • Results

  • Ad Spend: $100,000
  • Trial Sign-ups: 6,000
  • Customer Acquisition Cost: $70
  • Monthly Recurring Revenue Growth: 40%

    • Educational Funnel

    Video content and webinars were used to explain product benefits.

    Keyword-Based Search Campaigns

    High-intent search terms were targeted through Google Ads.

    Email Nurturing

    Email sequences were designed to move trial users toward paid plans.

    Seraphinite AcceleratorOptimized by Seraphinite Accelerator
    Turns on site high speed to be attractive for people and search engines.