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SaaS Analytics Platform

Campaign Duration :

Over 1 year

Ad Spend :

Approx. AED 1,000,000

Leads Generated :

10,000+ qualified property leads

Cost Per Lead :

AED 120–150 range

Data analytics software for marketing teams.

SaaS – Analytics.

Increase qualified demo requests from marketing professionals.

Platforms Used
1. LinkedIn Ads
2. Google Ads

Challenges

  • Target audience limited to professionals
  • High competition in analytics tools market

    • Impact

  • Ad Spend: $70,000
  • Demo Requests: 1,200
  • Cost Per Demo: $58
  • Sales Conversion Rate: 15%

    • Account-Based Advertising

    Campaigns targeted marketing managers and decision-makers.

    Thought Leadership Ads

    Content marketing and educational ads positioned the brand as an industry authority.

    Demo Funnel

    Traffic was directed to a landing page optimized for demo requests.