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Scaling Lead Generation for Dubai Hills Park

Lead Qualification :

60% of leads became marketing-qualified prospects

Campaign Budget :

Approx. AED 800,000

Leads Generated :

5,000+ qualified leads

Cost Per Lead :

AED 150–170 range

Dubai Hills Park – premium Dubai real estate development.

Real Estate – residential property marketing.

Generate consistent buyer leads for a premium off-plan property development while maintaining competitive CPL in a high-value property segment.

Challenges

  • Higher property price range leading to higher cost per lead
  • Competitive digital advertising environment
  • Need for qualified investor-level leads

    • Impact

  • Built a scalable acquisition funnel for property buyers
  • Delivered thousands of potential buyers to the sales team
  • Maintained strong performance metrics despite rising ad costs

    • Multi-Platform Advertising

    Campaigns were deployed across:
    1. Meta Ads
    2. Google Ads
    3. TikTok Ads
    Each platform targeted different audience intent levels.

    Creative Testing Framework

    Multiple ad variations were tested including:
    1. lifestyle-focused ads
    2.investment-focused messaging
    3.location advantage campaigns

    Landing Page Optimization

    Landing pages were optimized to improve:
    1. page load speed
    2. form completion rate
    3. mobile user experience

    Conversion Optimization

    Continuous A/B testing was performed for:
    1. headlines
    2. ad creatives
    3. call-to-action buttons