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Scaling an eCommerce Fashion Brand to 8X ROAS

Marketing automation tool for small businesses.

SaaS – Marketing Software.

Increase free trial registrations and improve product adoption.

Platforms Used:
1. Google Ads
2. LinkedIn Ads
3. Email Marketing

Challenges

  • Competitive SaaS market
  • Complex product requiring education
  • Long sales cycle

    • Results

  • Ad Spend: $100,000
  • Trial Sign-ups: 6,000
  • Customer Acquisition Cost: $70
  • Monthly Recurring Revenue Growth: 40%

    • Educational Funnel

    Video content and webinars were used to explain product benefits.

    Keyword-Based Search Campaigns

    High-intent search terms were targeted through Google Ads.

    Email Nurturing

    Email sequences were designed to move trial users toward paid plans.