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Scaling an eCommerce Fashion Brand to 8X ROAS

Results :

Ad Spend: $150,000

Platforms Used :

Meta Ads, Google Ads,
TikTok Ads

Revenue Generated :

$1,200,000

ROAS :

8X

Online fashion retailer targeting customers in the UAE and GCC.

eCommerce – Fashion & Apparel.

Increase online sales while improving return on ad spend from paid advertising campaigns.

Challenges

  • Low conversion rate on product pages
  • High cart abandonment rate
  • Rising cost per acquisition across social media ads
  • Limited retargeting strategy

    • Additional Performance

  • Conversion rate increased by 40%
  • Cart abandonment reduced by 20%
  • Average order value increased by 35%

    • Full Funnel Paid Advertising

    Campaign structure was designed in three stages:
    1.Awareness campaigns introducing the brand and products
    2. Consideration campaigns highlighting product benefits and reviews
    3. Conversion campaigns optimized for purchases

    Creative Testing

    Multiple ad formats were tested including :
    1. lifestyle product videos
    2. influencer content
    3. product-focused static ads

    Conversion Rate Optimization

    Landing pages were optimized to improve:
    1. product page layout
    2. checkout process
    3. page loading speed

    Retargeting Funnel

    Retargeting campaigns targeted:
    1. website visitors
    2. product viewers
    3. abandoned carts