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Growing an eCommerce Beauty Brand

Ad Spend:

$80,000

Revenue Generated:

$420,000

Leads Generated :

10,000+ qualified property leads

ROAS:

5.2X

Direct-to-consumer beauty and skincare brand.

eCommerce – Cosmetics.

Increase online sales and expand customer base through digital marketing.

Lead Quality
~66% marketing-qualified leads
~1.5% conversion into sales-qualified prospects

Platforms Used:
1. Meta Ads (Facebook & Instagram)
2. Email Marketing
3. TikTok Ads

Challenges

  • Limited brand awareness
  • Low repeat purchase rate
  • High acquisition costs

    • Additional Performance

  • Customer base increased by 50%
  • Repeat purchase rate increased by 30%
  • Cost per acquisition reduced by 35%

    • UGC-Based Advertising

    User-generated content and influencer videos were used as primary ad creatives.

    Audience Segmentation

    Campaigns targeted:
    1. Beauty enthusiasts
    2. Skincare buyers
    3. Lookalike audiences based on previous customers

    Email Marketing Integration

    Automated email sequences were implemented for:
    1. Abandoned cart recovery
    2. repeat purchase campaigns