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Generating 10,000+ Real Estate Leads for Damac Lagoons (UAE)

Campaign Duration :

Over 1 year

Ad Spend :

Approx. AED 1,000,000

Leads Generated :

10,000+ qualified property leads

Cost Per Lead :

AED 120–150 range

Damac Lagoons – Dubai Real Estate Development Project.

Real Estate – Off-plan property sales.

Generate a high volume of qualified buyer leads while maintaining a competitive cost per lead for property sales teams.

Lead Quality
~66% marketing-qualified leads
~1.5% conversion into sales-qualified prospects

Platforms Used:
1. Meta Ads (Facebook & Instagram)
2. Google Ads
3. TikTok Ads

Challenges

  • Highly competitive Dubai real estate advertising market
  • Rising CPM and cost per click across Meta and Google
  • Need to maintain lead quality for broker follow-ups
  • Large campaign scale across multiple audience segments

    • Impact

  • Created a scalable lead generation engine for real estate sales teams
  • Consistently delivered high-quality buyer inquiries
  • Supported property sales pipeline with thousands of investor leads

    • Advanced Audience Targeting

    Campaigns were segmented into multiple audiences including investors, first-time buyers, and high-income expats interested in Dubai real estate.

    Funnel-Based Advertising Structure

    A multi-stage funnel was built:
    1. Awareness campaigns showcasing lifestyle visuals and community features
    2. Consideration campaigns highlighting property value and investment potential
    3. Lead generation campaigns optimized for form submissions and landing page conversions

    Conversion-Focused Creative Strategy

    Ad creatives were built around:
    1. investment opportunities
    2. lifestyle benefits
    3. strong CTAs driving inquiries

    Retargeting Campaigns

    Retargeting audiences were built using:
    1. website visitors
    2. engaged social media users
    3. lead form openers