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Ecommerce Electronics Store Growth

Results :

Ad Spend: $120,000

Revenue Generated:

$650,000

Platforms Used

Google Ads, Meta Ads, Google Shopping

ROAS:

5.4X

Online electronics retailer.

eCommerce – Consumer Electronics.

Increase product sales while maintaining profitable ad performance.

Lead Quality
~66% marketing-qualified leads
~1.5% conversion into sales-qualified prospects

Platforms Used:
1. Meta Ads (Facebook & Instagram)
2. Google Ads
3. TikTok Ads

Challenges

  • High competition in electronics market
  • Low brand trust among new customers
  • High cost per click on Google Ads

    • Additional Performance

  • Conversion rate increased by 25%
  • Revenue increased by 60%
  • Cost per acquisition reduced by 28%

    • Search + Social Strategy

    Google search campaigns targeted high-intent buyers while Meta campaigns generated demand.

    Product Feed Optimization

    Google Shopping campaigns were optimized with improved product titles and descriptions.

    Offer-Based Advertising

    Limited-time offers and bundles were promoted to improve conversions.