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Driving Lead Generation for Zazen Properties

Platforms Used :

Meta Ads

Platforms Used :

Google Ads

Lead Qualification :

50% marketing-qualified leads

Cost Per Lead :

AED 180–220 range

Zazen Properties – residential real estate project.

Real Estate.

Generate qualified property leads through digital advertising while optimizing conversion performance across landing pages and lead forms.

Challenges

  • Balancing lead volume with lead quality
  • Ensuring landing pages convert efficiently
  • Optimizing campaigns for buyer intent

    • Impact

  • Generated strong buyer interest for the project
  • Balanced high lead volume with qualified prospects
  • Delivered a reliable pipeline of property inquiries

    • Hybrid Funnel Approach

    Lead capture was implemented through:
    1. Meta lead forms
    2. conversion-optimized landing pages

    Audience Segmentation

    Campaigns targeted:
    1. UAE investors
    2. end-user property buyers
    3. expat professionals

    Behavioral Retargeting

    Retargeting audiences included:
    1. website visitors
    2. video viewers
    3. social media engagement audiences