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Increasing Conversion Rate Using Empathy Mapping

Electronics eCommerce Store

Despite high traffic, the store’s conversion rate remained low because product pages didn’t address customer concerns.

Results
Conversion rate increased 3.1% → 5.4%
Cart abandonment decreased 18%
Revenue increased 72%

What customers SAY

Example questions:
“Is this laptop good for video editing?”
“How long does the battery last?”
These questions were integrated into FAQ sections.

What customers THINK

Comparison tables were added:
RAM vs SSD performance
Graphics card differences

What customers FEEL

Trust signals were added:
Verified customer reviews
Return policy
Secure checkout badges

What customers DO

Cart abandonment emails and reminders were implemented.

Seraphinite AcceleratorOptimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.